Netflix Movie to Straight to Your TV
This is going to be very cool. For those who get Netflix today, you may not know that you can stream movies to your home PC already, this is going to make that awesome. It will allow you to hook up a setup top box, made my LG, to your TV and stream movies from Netflix using the Internet.
I watch movies on my TV today but it is not as slick as this would be. I first have to hookup a PC to the TV. This is not a big deal for me cause I am such a computer geek. Then I just use my wireless keyboard and go to Netflix and click on “Watch Now” and am off and running.
This works but just using the remote control would be nice too!
The company wants to strike deals with electronics companies that will let it send movies straight to TV screens over the Internet. Its first partnership, announced Wednesday night, is with the South Korean manufacturer LG Electronics to stream movies and other programming to LG’s high-definition televisions.
Reed Hastings, chief executive of Netflix, said he hoped to strike other such deals and that Netflix would soon be viewed as a movie channel that might appear on myriad devices.
“We want to be integrated on every Internet-connected device, game system, high-definition DVD player and dedicated Internet set-top box,” he said. “Eventually, as TVs have wireless connectivity built into them, we’ll integrate right into the television.”
The move could help transform Netflix from a successful company with a cumbersome dependence on physical media and the Postal Service into an important player in a rapidly emerging digital media landscape.
Mr. Hastings said the new service would combine the benefits of an Internet browser with the luxury of watching movies and TV shows on large, high-definition TV screens. He said subscribers would be able to go to the Netflix Web site to create lists of movies they wanted to see. The Netflix service on the TV would offer a simple way to watch those movies.
“We think we have solved the real fundamental problem, which has been that choosing movies on a television has been extremely challenging,” Mr. Hastings said. “Video-on-demand companies worked at it for a long time, but choosing movies on the TV just doesn’t have the power of the Web.”